10/15/2016 08:45 EDT | Updated 10/16/2017 01:12 EDT

In Trump's 'Apprentice' run, reality wasn't what it seemed

WASHINGTON — In Donald Trump's 14-season "Apprentice" run, Trump the actor made Trump the businessman seem pretty fabulous.

This reality show depiction of Trump as smart, decisive, blunt, benevolent, rich and never wrong turned out to be the ideal launching pad for his improbable presidential campaign. Americans, though, never saw behind the scenes.

The long run of "The Apprentice" or "Celebrity Apprentice" served as a grand homage to all things Trump, running until 2015.

It turns out that the unseen side of "The Apprentice" was darker. Show insiders have told AP that in his years as a reality TV boss, Trump repeatedly demeaned women with sexist language, rating female contestants by the size of their breasts and talking about which ones he'd like to have sex with.

EDITOR'S NOTE _ This is one in a series of stories looking at aspects of the lives of Donald Trump and Hillary Clinton.