By now, it's obvious that not one "nude" fits all skin tones.
That's why Christian Louboutin extended his range of "nude" footwear, and lingerie lines Nubian Skin and Naja Lingerie have created bras and underwear to cater to a diverse range of skin tones.
Now, one Muslim blogger is taking this concept and applying it to a wardrobe staple in her community: the hijab.
Launched by Habiba Da Silva, "Skin" features a range of nude-coloured hijabs for both women and men. The line currently consists of four shades, with each name playing on the theme of marriage.
"The word, marriage, is all about bringing entities together," the 22-year-old Birmingham, U.K.-based blogger explained on her website. "This is what SKIN is about. For EVERYONE."
Da Silva, who is of Lebanese and Brazilian heritage, said the collection and campaign is inspired firstly by her "passion for cultures and traditions" and "secondly to break up the trend of having brands with clothing dressed on only lighter skinned models."
"I wanted to do something where everybody was [included] and I wanted to showcase different people together," she told Buzzfeed News.
As Refinery 29 notes, the headscarves received criticism for their fairly-steep prices (they cost roughly C$32), however, they are made from a fine cotton and are non-slippery, meaning they can be worn without pins.
"I have put so much [investment] and effort into…this. I literally can’t go anywhere else with the price," Da Silva told Buzzfeed News.
But considering the hijabs are already sold out, we think it's safe to say they're a success.
Watch the campaign video below: