11/28/2016 01:06 EST

Moroccan TV Slammed After Airing Segment On Domestic Violence Makeup

Viewers of Moroccan TV are slamming the network after they aired a segment on how women can cover up their bruises as a result of domestic violence.

The clip, aired on the daily program "Sabahiyat," shows a smiling makeup artist demonstrating how to "camouflage traces of violence" by applying heavy concealers and foundations on a woman who has two black eyes on her swollen face.

"We hope these beauty tips will help you carry on with your daily life," the host reportedly says in the clip, which aired two days before International Day for the Elimination of Violence Against Women, noted The Guardian.

Immediately after the program, women took to social media to slam the station for showing women how to cover up the effects of domestic violence with makeup rather than condemning the aggressor.

“As Moroccan women and as feminist activists in Morocco, and in the name of all Moroccan people, we denounce the message of normalization with violence against women. We demand severe sanctions against this show, ‘Sabahiyat,’ and the channel 2M," a petition on read, demanding the High Authority of Audiovisual Communication (HACA) take action against the network and television show.

On Friday, 2M, the public service broadcaster, issued its "most sincere apologies" on Facebook saying the segment was an "error in judgement."

"Management believes that this section is completely inappropriate and has an editorial error of judgement in view of the sensitivity and the gravity of the subject of violence against women," the Facebook post from 2M read.

As noted by Independent, a national survey of women aged 18 to 65 by the Moroccan High Commission for Planning found that in 2009, nearly two-thirds – 62.8 per cent – had experienced "physical, psychological, sexual, or economic violence."

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