12/01/2016 04:38 EST | Updated 12/02/2017 00:12 EST

Black Friday deals helped lift US auto sales in November

DETROIT — Black Friday deals were expected to pull November U.S. auto sales out of their recent slump.

General Motors' sales jumped 10 per cent over last November, while Toyota's sales were up 4 per cent. Nissan's sales rose 7.5 per cent.

Total sales of new cars and trucks were expected to rise 4 per cent for the month to 1.37 million units, according to Kelley Blue Book. That would be the highest November on record, beating the previous record of 1.32 million set in 2001.

Higher incentives enticed buyers who sat out much of the fall. July was the last month that sales increased year-over-year.

Barclay's analyst Brian Johnson said incentives were averaging 12 per cent of the price paid for new vehicles, which is one of the highest percentages in recent years.