01/05/2017 04:49 EST | Updated 01/06/2018 00:12 EST

Throat drop maker says its banned ad is fun, no menace

LOS ANGELES — A company that makes throat drops says the commercial it wants to run during NBC's Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn't buying it.

According to Pine Bros. chief executive Rider McDowell, NBC has rejected the ad as out of bounds.

In a statement, McDowell said the ad clearly parodies a subliminal ad and that the audience is in on the joke.

NBC didn't respond to requests for comment.

Subliminal messaging involves images or words that last just a fraction of a second on the screen and, in theory, might influence a viewer without his or her awareness.

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