There's a story behind everyone's skin. And L'Oreal Paris is celebrating that in their most diverse campaign to date.
During the 2017 Golden Globes on Sunday, L'Oréal debuted a new "True Match" foundation campaign called "Your Skin, Your Story," starring none other than actress and transgender activist Hari Nef and a very pregnant Blake Lively.
The commercial, which is being praised for its display of diversity and representation, features models, influencers and actors of all ethnic backgrounds and skin tones displaying True Match foundation's 33 shades.
"L'Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth," said Tim Coolican, deputy general manager, L'Oréal Paris USA, in a press release. "By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin."
It's another diverse win for the beauty world.
Let's keep this representation coming.
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