Blogger Gabi Gregg a.k.a. GabiFresh is reminding us that "cellulite is normal and nothing to be ashamed of."
It can also be something of an optical illusion.
In a video posted to Instagram on Tuesday, it appears as if the Swimsuits For All designer's cellulite disappears and reappears in the blink of an eye.
WHOA.
In the shadows, Gabi's cellulite on her thigh appears, but when she is hit with natural light, the cellulite vanishes.
Yup, lighting is everything here!
Gregg, who is responsible for debunking the term 'beach body' (she says if you have a body, you have a beach body!), is encouraging her followers to ditch those new year resolutions to lose weight and just accept themselves as they are in her new campaign for Swimsuits For All called "New Year Same You."
And GabiFresh (her blogger name) isn't the only woman in the spotlight to put her cellulite on full-display as of late. Lena Dunham appeared on the cover of Glamour's all-female February 2017 issue, titled "Powered by Women," flaunting her body, cellulite included.
"Well, today this body is on the cover of a magazine that millions of women will read, without photoshop, my thigh on full imperfect display," she wrote on Instagram. "Thank you to @glamourmag for letting my cellulite do the damn thing on news stands everywhere today."
In the words of body-positive activist Ashley Graham, "A little cellulite never hurt nobody... Stop judging yourself, embrace the things that society has called 'ugly.'"
Preach it!
Also on HuffPost
