In a (North American) society obsessed with thigh gaps and perfect curves, it's inspiring to see so many women embrace every single part of their body.
In a new hashtag we can totally get behind, #EmbraceTheSquish is all about showing off those thighs, bellies and arms without having to hide anything.
According to Hello Giggles, the movement was originally started by body-positive Instagram user nourishandeat, otherwise known as Gina.
"Livin' that unbuttoned jeans + belly squish life 💕 because sometimes you've just gotta let that top button GO," she wrote on her social media page.
Following her post, thousands of women began sharing pictures and kickass messages motivating others to love your body from head to toe.
The movement also expands on the importance of sharing images of how our natural bodies sit — without having to suck it in or flex to appear slimmer.
As model Allison Kimmey notes, fives years ago she made a promise to her bathing suit (in the photo below) that she will do it justice.
"In my young twisted mind I hadn't been worthy of embodying this barely there Pucci two piece since buying it 10 years ago.
"So today, on my 30th birthday, my 30th year living in THIS BODY... it is very apparent that I had it all wrong. And instead it is the swimsuit that earns the honour of being adorned by YOU, not you earning a chance to wear whatever it is your heart desires," she wrote on Instagram.
Other women noted they are not a size zero, don't have "perfect" waist to hip ratios and don't have perky boobs either.
And while the social media site can seem cluttered with models, celebrities and even friends who live a filtered, almost-perfect life, there have been many hashtag movements that have influenced us to just be us.
As Bustle notes, hashtags like #EffYourBeautyStandards, #HonorMyCurves and #ImNoModelEither have all inspired women to just be themselves.
Take a look at some of our favourite messages below and check out the #EmbraceTheSquish hashtag here.
A photo posted by Barbara✌&❤ Solomon (@missbarbarasolo) on
A photo posted by You are #lovableworthyenough! (@chrysecolla_yoga) on
A photo posted by I Dream•Do•Write•Model•Speak (@powertoprevail) on
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