02/02/2017 11:42 EST

Rimmel London Announces Lewys Ball As Their First-Ever Male Brand Ambassador

17-year-old Lewys Ball is one of the faces of the brand's new campaign.

Lewys Ball is getting the London look in a big way.

Following in the steps of CoverGirl and Maybelline, Rimmel London has named the 17-year-old U.K. beauty expert as their first-ever male ambassador who will star in their new #LiveTheLondonLook campaign.

The YouTube beauty vlogger shared the news with his 50,000 Instagram followers, writing, "So happy to announce I have joined the Rimmel family as their ambassador for their new campaign. Get ready to Live the London Look. Unpredictable, authentic, dramatic."

Ball joins the likes of Cara Delevingne for the video campaign, which stresses the idea that "there isn't one London look; it's whatever you want it to be."

"Anybody can wear makeup. No matter who you are," Ball is heard saying in the ad.

Rimmel London's announcement comes after CoverGirl took the first massive step forward by naming vlogger and social media star James Charles as their first-ever male brand ambassador back in October. And earlier this year, Maybelline tapped YouTube Star Manny Gutierrez as the male face of their #BigShotMascara campaign.

Bravo to these beauty brands!

Also on HuffPost

Photo gallery Makeup Men See Gallery