Sephora is launching a wonderful initiative to help cancer patients adjust to their changing appearance.
Starting April 9, the brand will introduce Brave Beauty in the Face of Cancer – a free 90-minute beauty class for women and men with cancer. The hands-on workshop is aimed at teaching customers “techniques and products that address the visible effects of cancer treatments,” according to Sephora’s website.
Cancer treatments, such as chemotherapy, can cause changes in skin complexion (either darker or paler), nail discolouration, and hair loss — not just on the head, but on the body, such as eyebrows and eyelashes. That’s why Sephora’s class will include skincare, natural brow, and eye definition tips.
On top of that, the class is meant to empower customers affected by cancer. “Looking and feeling your best helps you live more confidently,” the site reads. “For that reason, Sephora developed Classes for Confidence to help inspire fearlessness in those facing major life transitions. It’s time to celebrate what fearless looks like — you.”
In a short promo clip, a number of cancer patients reveal the positive impacts of the class. “By having some confidence with things I can do with makeup, it'll help me get out and be with people I need to be with,” a participant named Amy says.
Sephora’s Director of Social Impact and Sustainability, Corrie Conrad, told Teen Vogue that the workshop also fosters a sense of community: “These classes initiate powerful and positive connections for those dealing with cancer, away from the hospital environment.”
During the classes, it's optional for Sephora employees who have experienced a cancer journey to wear a heart lapel pin in solidarity with customers, Glamour notes. This is meant to put clients at ease if they have any questions about their own beauty concerns surrounding cancer treatments.
“When someone’s going through something like this where they lose a lot of self-esteem, putting on lipstick or learning these techniques can really bring out that inner beauty and that will shine through,” a participant named Berry said.
Sephora’s classes will be available at select stores across the U.S. in April.
Here's hoping these classes will come to Canada soon!
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