Some major retailers still haven't figured out that women come in sizes bigger than 12, but one woman is putting a Canadian label on blast for their sizeism.
Adrian Wood, a North Carolina mom who writes the blog Tales of an Educated Debutante, wrote an open letter to Lululemon on Facebook asking them why they didn't carry clothing bigger than a size 12 in stores.
“You only have one size 12 in everything,” Wood recently wrote on the blog's Facebook page after she visited one of the retailer's locations in Miami. “One, it has usually vamoosed by the time I make the trek to the big city. Two, can’t you have more than just one size 12? Three, why nothing above a size 12? Modern day shaming for folks that may be a touch rounder than your employees.”
Wood also aired a few more grievances she had with the store, such as their 30-day return policy and their expensive prices, before returning to her main concern: lack of a variety of sizes.
"Consider your audience. There are more of us than there are of you. You know, women who have had a few kids, eaten one too many bologna sandwiches and feel a slight push to exercise again. We need proper signage, bigger sizes, and 90 days for returns," she wrote.
Her in-store experience shows the yoga label didn't listen to the criticism it received after its founder and then-CEO Chip Wilson stated that "some women's bodies" weren't meant to wear their popular pants after it was found that their stretchiness could cause them to become see-through.
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When asked what was behind Lululemon's problems with their pants, Wilson said, "The thing is that women will wear seatbelts that don’t work [with the pants], or they’ll wear a purse that doesn’t work, or quite frankly some women’s bodies just actually don’t work for it.”
And in 2013, it was reported that Lululemon stores purposely kept their larger sizes understocked and often hidden in the back, apparently in an attempt to equate fitness with skinniness.
Considering the idea behind selling fitness clothing is supposedly to encourage people to get into shape, it's particularly poignant that this type of behaviour is demoralizing for women who just want to find some good workout clothes but fit into larger sizes.
“I could be thinner, but I think I look pretty good,” Wood told Yahoo. “It was like, after [size] 12 you’re just not allowed to come in here?”
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