SAN FRANCISCO — YouTube's inability to keep big-brand ads off
It's not yet clear whether a recent ad boycott of YouTube will be short-lived or the start of a long-term shift away from the video service that could undercut Google's growth, and that of its corporate parent, Alphabet Inc.
Alphabet's first-quarter results released Thursday provided few clues, as major advertisers didn't start pulling back from YouTube until the period was nearly over. The company's earnings rose 29
But the fallout from the YouTube boycott is likely to be felt in future quarters as skittish advertisers curtail their spending on the world's biggest video site.