Introducing the "vagina" highlighter:
The product comes from Scandinavia and has a mouthful of a name: Perfect V's Shades of V Very V Luminizer.
While the brand doesn't state outright what the "V" stands for in its product name or description, Refinery29 notes that the company describes it as "that small triangle we wax, shave, laser, sugar, trim, dye even, and then leave until the next time." Thus, we can safely assume they're talking about the vulva.
Perfect V's highlighter cream is meant to be used on your bikini area to make the skin "appear more youthful and fresh." Thanks to the added vitamin E and elderflower, the product not only helps even out skin tone, but also brightens it and minimizes imperfections, such as dark spots.
And on top of all that, the "luminious iridescent colour" of the highlighter makes your vulva glow and adds "some extra prettiness to the V," because why not?
On Twitter, people are appalled by this new product and many believe it's another beauty trend that's gone too far.
You are now able to purchase highlighter for your vagina. Good. Freaking. Lord.— forevergrateful420 (@BerthaloveGD) July 21, 2017
First of all, why tf are you putting glitter in your vag to make it glittery??? 😑 YOUR VAGINA DOESNT NEED HIGHLIGHTER!!!! https://t.co/jxohM3GX0Q— C A S S I E (@CASSIIIEEEE__) July 15, 2017
Vagina highlighter WHAT THE FUCK https://t.co/bB1fddabfQ— Jo Hoare (@jojolizzy) July 21, 2017
There is now a highlighter for the vagina and I am officially done— Allie (@AllisonPompeo) July 21, 2017
Although we admit the highlighter aspect of this product is ridiculous, we do think it makes sense from a skincare point of view. After all, considering everything the bikini area goes through, why wouldn't we want to show it some love?
However, as one Twitter user pointed out, this product does present a major problem.
Really?! A highlighter for your vagina😡 go shove it up your ass. Women already face enough pressure as it is to look a certain way. pic.twitter.com/048k5vogjT— 👽 (@Hellohelloniki) July 20, 2017
This tweet couldn't be more accurate, as many women today have insecurities about their appearance and, specifically, about the way their vagina looks.
"As a teenager, I would spend hours with my legs open in front of a mirror examining my vagina. I thought it was too dark, too ugly, too everything but what I wanted it to be," one anonymous woman previously told HuffPost Canada about her vagina insecurities.
So whether you choose to use Perfect V's product or not, just know that your vagina IS normal because every vagina is beautiful just the way it is.
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