TORONTO — Cineplex is trying to reel more customers to its theatres following a lacklustre summer box office by offering discounted prices for the last days of August.
Its promotional material says Tuesday discount pricing will apply to all performances from Friday to Aug. 31.
Advanced ticket sales began on Wednesday.
Earlier this month, Cineplex joined other chains in announcing lower profits as fewer people filled theatres due to the lack of typical summer blockbusters.
For the first time this summer, it offered a pass that allowed customers to watch 10 movies at a cheaper price.
Cineplex has also been diversifying into other forms of entertainment.
Earlier on HuffPost: