09/13/2017 10:42 EDT | Updated 09/13/2017 10:42 EDT

With Her Makeup For Dark Skin, Rihanna Completely Nailed What The Beauty Industry Was Missing

Fenty Beauty is selling out all over the place.

Getty Images for Fenty Beauty
Rihanna launches Fenty Beauty at Sephora Times Square on September 7, 2017 in New York, New York. (Kevin Mazur/Getty Images for Fenty Beauty)

When Rihanna's beauty line, Fenty Beauty, launched last week, the excitement was almost palpable. The superstar took over the Sephora in Times Square to show the world what she'd created — and drove home the point that makeup needs to be for everyone.

"In every product, I was like, 'There needs to be something for a dark-skinned girl! There needs to be something for a really pale girl! There needs to be [something for] someone in between!," she told reporters at the event, according to MTV. "There's so many different shades ... You want people to appreciate the product, and not feel like, 'Oh, that looks cute — but it only looks good on her.'"

And thanks to that, it's selling out in droves, reports Glamour.

As social media posts have revealed, it's the deep shades in Rihanna's new line that are proving to be the most popular, showing that the beauty industry has been missing out on a massive audience for way too long.

40 shades!

A post shared by Rihanna Daily ❤️ Fenty Beauty (@rihannadailybeauty) on

And the rave reviews just keep rolling in.

There's even some murmurings that other beauty lines, like KKW Beauty belonging to Kim Kardashian West, are trying to grab a bit of the spotlight on dark shades for themselves by choosing this moment to promote their deeper toned wares.

Dark/Deep Dark Powder Contour and Highlight #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on

Fenty Beauty is available at Sephora.

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