10/05/2017 12:07 EDT | Updated 10/05/2017 12:13 EDT

CBC Uses Seth Rogen Photo For B.C. Referendum Story, For Some Reason

CanCon at its best!

CBC fulfilled its mandate as a public broadcaster Wednesday by transmitting important news to the nation while promoting Canadian culture.

For a story on an upcoming referendum on proportional representation, CBC News in B.C. used a photo of Canadian actor Seth Rogen meeting the province's Attorney General David Eby.

Why? Well, why not?

The photo in the CBC's story is from May, when Eby met Rogen while on the campaign trail.

The Hollywood actor shared the confusing tweet on his account:

Users on Twitter were also baffled about the photo choice. Some even started asking about Rogen's thoughts on electoral reform.

Now we're just going to start associating Rogen's laugh with proportional representation. Thanks, CBC.

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