02/06/2018 16:06 EST | Updated 02/06/2018 16:07 EST

Lululemon's Silence On CEO Laurent Potdevin's Departure Is Causing Frustration

"Shareholders, investors are entitled to a full explanation for something of this significance."

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Laurent Potdevin, then CEO of Lululemon Athletica Inc., poses for a photograph at the company's store at the International Finance Centre mall in Hong Kong, Mon. June 22, 2015. Shareholder advocates and analysts are calling on Lululemon for more disclosure surrounding Potdevin's abrupt resignation.

Shareholder advocates and analysts are calling on Lululemon Athletica for more disclosure surrounding the abrupt resignation of its chief executive who "fell short" of the Canadian athleisure company's conduct standards.

Frank Allen, the executive director of the Canadian Foundation for Advancement of Investment Rights (FAIR Canada), said the Vancouver-apparel maker's statements explaining the sudden departure of CEO Laurent Potdevin after four years at the helm were "thin."

"Shareholders, investors are entitled to a full explanation for something of this significance," he said.

Lululemon shares slump after its CEO unexpectedly resigns

The Vancouver-based apparel maker was mum on Tuesday after announcing a day earlier that Potdevin had resigned, effective immediately, and was no longer on its board of directors. Lululemon said in a statement it "expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these standards of conduct."

According to a filing to the U.S. Securities and Exchange Commission, Lululemon and Potdevin reached a separation agreement in connection with his resignation. Under the agreement, Lululemon will pay Potdevin a $3.35-million cash payment "as soon as practical" and another $1.65-million total in monthly instalments made over a year and a half.

In return, Potdevin agreed not to sue the company and would co-operate with it in the future, among other stipulations.

Lululemon has begun searching for a new CEO, the company also said.

Questions over $5-million payment to Potdevin

The news prompted at least two U.S. law firms to launch investigations into Lululemon.

New Orleans-based firm Kahn, Swick & Foti, said their investigation is focused on whether the company's board breached their fiduciary duties.

Michael Swick, the firm's owner, principal and partner, questioned Lululemon's $5-million payment to Potdevin. He noted that under the executive's employment agreement in its latest proxy statement he is not entitled to any severance if termination is voluntary.

However, Lululemon used the term "resignation" in its release, and was unwilling to share further details out of respect of the privacy of the people involved.

"We don't believe that the board is following their own constructs," he said.

"We can only assume there were claims of inappropriate behaviour."Camilo Lyon, Canaccord Genuity

New York-based law firm Bronstein, Gewirtz & Grossman also said Tuesday it was launching an investigation.

Corporate governance expert Richard Leblanc says Lululemon's public statements on the matter are "bordering on inadequate."

"The downside of having succinct, inadequate disclosure is that people make inferences," said LeBlanc, a governance professor at York University. "And you lose the ability, as a board, to control the message. So, something a little more fulsome would have been better."

Canaccord Genuity analyst Camilo Lyon said in a research note Tuesday that the Lululemon board has moved quickly to quarantine the fallout that could have ensued if details were to have been made public.

However, he noted, judging by the company's specific language in its statement, "we can only assume there were claims of inappropriate behaviour."

Earlier on HuffPost Canada:

Still, Canaccord does not see Potdevin's departure as a major setback for Lululemon, "although uncertainty will remain elevated until the CEO position is filled," Lyon added. Shares of the Lululemon were relatively flat in New York on Tuesday afternoon.

Major Lululemon shareholders such as Advent International Corp., Manning & Napier Advisors LLC, The Vanguard Group Inc. and Fidelity Management & Research company declined to comment Tuesday, while BlackRock Institutional Trust Company did not immediately respond to requests.

Chip Wilson, Lululemon's founder and shareholder, said in a statement that yesterday's events mark "an opportunity to secure a culturally-aligned leader who values athletics, the West Coast lifestyle and a deep commitment to re-establish the profit-driving people development program that was a cornerstone to our success."

Earlier on HuffPost: