02/27/2018 11:29 EST | Updated 02/27/2018 11:30 EST

Diageo Releases Limited Edition 'Jane Walker' Scotch Whisky

The launch comes as the maker of Johnnie Walker and peers try to attract more women drinkers.

Shamil Zhumatov / Reuters
A bartender takes a bottle of Johnnie Walker whisky at Barmaglot bar in Almaty, Kazakhstan June 22, 2017.

LONDON (Reuters) — Diageo, the world's largest spirits company, is launching a U.S. limited edition of its Johnnie Walker Black Label Scotch featuring a woman on the label, called Jane Walker, it said on Monday.

The launch in March marks the first major change to the brand's "striding man" logo in over a century and comes as Diageo and peers try to attract more women drinkers.

For every bottle of Jane Walker made, Diageo will donate $1 to organizations supporting women's causes.

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