BUSINESS
03/26/2018 10:43 EDT | Updated 03/26/2018 14:26 EDT

Facebook Data Scandal To Change The Way 73% Of Canadians Use It: Angus Reid Institute Survey

The survey also found that one in 10 say they plan to abandon the platform, at least temporarily.

In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif.
THE CANADIAN PRESS/AP-Jeff Chiu
In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif.

TORONTO — Nearly three-quarters of Canadian Facebook users say they will make at least some change to how they use the social media platform in the wake of a data mining scandal.

A survey by Angus Reid Institute suggests 73 per cent of Canadian Facebook users say they will make changes, while 27 per cent say it will be "business as usual."

Nearly a quarter (23 per cent) said they would use Facebook less in the future, and 41 per cent of users said they would check and/or change their privacy settings.

The survey also found that one in 10 say they plan to abandon the platform, at least temporarily.

Facebook has been under fire for its ability to protect user privacy after Cambridge Analytica was accused of lifting the Facebook profiles of more than 50 million users without their permission.

57 per cent use Facebook every day

Facebook chief executive Mark Zuckerberg has apologized and outlined steps to protect user data in light of the scandal involving the Trump-connected data-mining firm.

The survey found that 57 per cent of Canadians use Facebook every day.

The Angus Reid Institute conducted two online surveys, the first involving 1,501 adults between Feb. 28 and March 2 and the second including 1,509 adults from March 21 to 22.

The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

With a file from HuffPost Canada

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