In what's being called "northern humour at its best," the hashtag #NunavutTVShows uses dryness and wit to highlight some serious issues for the northern territory, while also painting a picture of the community and culture of life in Nunavut.
The social media campaign — which involves tweeting a typical TV show with its name re-imagined for Nunavut — trended on Twitter over the weekend.
Tweeters from the North poked fun at the landscape, the cost of living, and the internet.
No Tree Hill #NunavutTVShows— a. frozen gecko (@geckospots) April 7, 2018
This Cold House #NunavutTVShows— Earl Sutherland (@Duke_of_Oyl) April 9, 2018
#NunavutTVShows - Hunger Games (where we make federal employees and Northmart managers live on Nunavut minimum wage for 6 months).— Alethea ArnaquqBaril (@Alethea_Aggiuq) April 9, 2018
The Price is NOT Right #NunavutTVShows— khumbu2015 (@khumbu2015) April 7, 2018
Who wants to be a thousandaire #NunavutTVShows— Sheila Katsak (@Shekatsak) April 7, 2018
Saved By The Bell 10Gb Data Package #NunavutTVShows— Nuliayuk (@Nuliayuk) April 7, 2018
And had a few things to say about the healthcare system.
#NunavutTVShows Doctor Who?— Aaron W (@Teirersias) April 8, 2018
Dr Quinn: fly-in locum #NunavutTVShows— Jane Sponagle (@jsponagle) April 9, 2018
Halt and Catch Tuberculosis #NunavutTVShows— Nuliayuk (@Nuliayuk) April 7, 2018
And while many of the tweets touched on some serious topics for the North — such as housing (which has been called "inadequate and unsafe" by officials), hunger (food shortages are a huge problem), and health issues (Nunavut has the worst health outcomes in all of Canada) — others touched on the community and culture.
#NunavutTVShows bingo wars— Vinnie Karetak (@arviamiut) April 7, 2018
#NunavutTVShows street hockey night in Nunavut— Vinnie Karetak (@arviamiut) April 7, 2018
#NunavutTVShows Family Sealskin Ties— Aaron W (@Teirersias) April 9, 2018
Perfect Strangers Share a Cab #NunavutTVShows— Jane Sponagle (@jsponagle) April 9, 2018
Legion— Nick Murray (@NickMurray91) April 9, 2018
(Where everybody knows your name)#NunavutTVShows
The hashtag actually made its debut five years ago (and as #NunavutMovies), but had a surge over the weekend in response to another huge and heartbreaking issue for Nunavut: suicide. At its worst, the five-year suicide average for Nunavut was 121 per 100,000 people — nearly 11 times the national rate, according to the Canadian Press.
Today Nunavut is mourning yet another loss of an amazing friend to suicide - while minister of crown/indigenous relations/northern affairs @Carolyn_Bennett is consulting in Nunavut. WE NEED PROPER CULTURALLY APPROPRIATE MENTAL HEALTH SUPPORT NOW.— TheJerryCans (@TheJerryCans) April 6, 2018
RT this everywhere.❤️you nanar
Some users thanked those tweeting #NunavutTVShows for making them laugh, and — for those who may have moved away — for reminding them of home.
These #NunavutTVShows tweets are making me miss Nunavut even more than I already did today. <3— Jane Sponagle (@jsponagle) April 7, 2018
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