Marking the international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women.
Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about the reception of digital video by marketers and the emergence of the new advertising medium.
In addition to the deal with GroupM, AOL announced that Digitas has made program commitments.
More on the Canada/GroupM story here.
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