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Adriana Ermter

Editor, writer

An editor and writer, Adriana Ermter is skilled at perfume editorial. Her fine-tuned nose sniffs out all things fragrant, from niche couture blends to favourite bottles found in drugstore aisles. The former beauty director for FASHION magazine, Men’s FASHION magazine and; lifestyle and shopping columnist for the National Post newspaper; and editor-in-chief for Salon Magazine and, is a respected beauty expert.

Her work can be read in Flare, Chatelaine and, and she has been featured on eTalk, ET Canada, Steven & Chris, Fashion Television, FT and CosmopolitanTV’s Styleography. Adriana is the recipient of the following awards: Canada’s 2010 Fragrance Award for Best Print Media Editorial and the 2009 Best Online Video for a National Website -- both for her work with FASHION. Born and raised in Calgary, Alberta, Adriana resides in Toronto with her husband and their very spoiled feline, Trixie-Belle. She is accessible at:
The Headache of Heady

The Headache of Heady Scents

Ever been assaulted by someone's perfume? I'm guilty -- I cleared an elevator last week. Not because I'm a dink; I was just too gung-ho with my spritzing.
03/27/2012 11:37 EDT

Fragrant Rituals

Remember when your grandmother used to show you how to dab the powdery floral perfume onto your pulse points behind your ears and knees and on your wrists? I tried to follow her advice once, maybe twice, but I get where my grandmother was coming from. A big part of perfume's magic is in the ritual of how you put it on.
12/28/2011 10:34 EST

Perfume Temptations

My biggest scent-based temptations lie with the bottle. Jo Malone, Calvin Klein, Bobbi Brown, DSquared... it doesn't matter. I need to spritz them all on everyone and anything and no one is the exception -- not even my green-eyed feline Trixie-Belle.
12/11/2011 10:17 EST