CEO of Wishpond, a Vancouver based company focused on lead generation and marketing automation software services
Ali Tajskandar is the CEO of Wishpond, a startup in Vancouver, BC. Wishpond's marketing platform incorporates lead generation software with marketing automation into one easy-to-use complete marketing suite.
One of the most pivotal contributions to a company's success is customer feedback. This critical insight gives a company first hand knowledge as to whether it's on the right track, and if not, what can be done to course correct. But often, it can be difficult to understand exactly how a customer is behaving if all you rely on is direct consumer feedback, as the loudest voices heard aren't necessarily satisfied customers, or even customers at all.
Marketers love "best practice." It informs the way we design our sites, gives us ideas for optimizations and A/B tests, and justifies our investment in new campaigns and strategies. And it's comfortab...