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Alicia Vianga

Certified bra-fitting specialist

Toronto-based Alicia Vianga, founder of the full-service boutique Premier Jour Fine Lingerie, has always loved lingerie and is well-known in the industry as a bra-fitting expert. She is one of the select few certified bra fitters in the city and aims to provide both beauty and functionality to her clients.

Alicia combines her expertise in trend forecasting, bra fitting and fashion knowledge to bring an authentic shopping and educational experience to Toronto. She is often sought out by the industry for her lingerie knowledge and happily offers advice to men shopping for their loved ones.

Carrying an impressive range of bridal, boudoir and haute couture collections, including celebrity favourites Cosabella and Freya, Alicia is dedicated to ensuring that the Premier Jour experience makes women feel confident, sexy, and fabulous. Alicia is also the founder of Bras for Congo where donated bras are provided to Congo women.

For more information about Premier Jour Fine Lingerie visit: