VP and Managing Director, SapientNitro
Alyssa Altman is Vice President - Managing Director, SapientNitro, and is responsible for leadership of the agency’s presence in the midwest United States & Canada. In her over 15 years with Sapient, Alyssa has worked with clients to create omni-channel strategies and develop robust technology solutions across a variety of industries – automotive, financial services, and retail in both B2B and B2C. Prior to Sapient, she worked for Ernst & Young, in the Strategic Advisory Services Group. Alyssa has an MBA in Finance and Marketing, from the University of Chicago, and a BA in English, from the University of Michigan.
Creating diverse teams, at all levels of the organization, is necessary to do our best work. It allows us to be nimble, creates an environment for cutting-edge thinking and reflects the customers, clients and communities we serve. We've been talking about this for far too long, it's time to take ownership and it can start with these three easy steps.
The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.
05/16/2016 06:51 EDT
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