Copywriter and strategist
We're conditioned to act like we don't need sleep or weekends, only fleeting validation for that campaign that just hit market and a swig from the company whiskey bottle. I had never much subscribed to the notion of Toronto's permeating anxiety, however, until I returned from a much-needed trip over this past holiday break.
We're living in an age where everyone with an Internet connection has the ability to become a journalist; to write his or her own critique of a product or service. And if they lack diction or the ability to disseminate their ideas into the digital realm, they can easily connect with someone who can help them articulate, package and market their thoughts.
08/21/2013 02:05 EDT
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