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Angela Simo Brown

Head of Social Change Strategy and Innovation, LoyaltyOne

Angela leads social change strategy for LoyaltyOne, owner and operator of the AIR MILES Reward Program, Canada’s premier coalition loyalty program. Her focus is developing programs, platforms and businesses within LoyaltyOne that make a positive difference in Canadians’ lives while benefiting the clients’ bottom line using the shared value model.

Throughout her 19 year tenure at LoyaltyOne, Angela has held a range of leadership roles focusing on development of leading edge strategic initiatives and partnerships, most notably co-founding and running the organization’s first social change venture, AIR MILES for Social Change. Angela’s thought leadership spearheaded numerous innovative cross-sector partnerships and consumer programs that use the powerful reach and popularity of AIR MILES reward miles to inspire and reward Canadians to make healthy and environmentally-friendly choices. A passionate environmentalist, Angela also helped lead the formation of a series of grassroots eco- initiatives across LoyaltyOne, which ultimately triggered the transformation of the organization into a prominent corporate sustainability change agent for Canada.

As a recipient of the 2014 Women's Executive Network’s Top 100 Most Powerful Women in Canada award for Trailblazers and Trendsetters, Angela is widely recognized for her vision and leadership in creating positive social change while also driving incremental revenue. An engaging speaker, Angela speaks regularly at conferences throughout North America about the power of creating shared value using innovative social change strategies, including the Clinton Global Initiative and Michael Porter’s Shared Value Summit. Her creative ideas and programs have been featured widely in news outlets across Canada, including her regular contributions to the Huffington Post.

Angela can be reached at:
Once You've Learned Shared Value There Is No Going

Once You've Learned Shared Value There Is No Going Back

Creating shared value is about building both economic and social value. It is not about "shared values." which is a common misunderstanding. It is far beyond an academic concept and is also beyond social enterprise start-ups.
06/22/2015 05:33 EDT
Collaboration Key to Addressing Canada's Complex Social

Collaboration Key to Addressing Canada's Complex Social Issues

I look forward to a day when there won't be a difference between business and social business, it will just be what we all do. And it is time for organizations to step up and take the necessary risks associated with adopting shared value. Not just because it is the right thing to do, but also because of the economic and competitive advantage we all stand to win.
10/25/2013 11:57 EDT
Can a Business Really Make Money and Not 'Do

Can a Business Really Make Money and Not 'Do Evil'?

Reports and others are all saying that the public is on high alert. But the right response is not to step back and wait for a more welcoming time to innovate. Instead, business and government need to charge right back at this doubt. By doing so in an authentic, transparent manner, we will drive results and improve trust.
07/24/2013 05:14 EDT
Why Shared Value is the Future of Social

Why Shared Value is the Future of Social Change

"None of us can solve the whole problem -- but together, we can move the world," spoke Bill Clinton at the Clinton Global Initiative (CGI) America in Chicago last week. Clinton challenges business, government, not-for-profits and foundations to figure out collaborative solutions to the big, complex problems that face society.
06/18/2013 04:40 EDT