Women start businesses for a variety of reasons -- to address a need, to pursue a passion, or just to get away from life in the fast lane. Many seek more control over their lives, wanting the flexibility to work around the needs of their families, and their needs for an interesting life that stretches them and gives a sense of self. For myself it was a couple of life-changing experiences that had me take that leap of faith.
Founder, Company of Women
Anne Day is the Founder of Company of Women, an organization that supports women in business -- <a href="http://www.companyofwomen.ca" rel="nofollow">www.companyofwomen.ca</a>. <br> <br> She is the author of <em>Day by Day - Tales of business, life and everything in between</em>. and Editor of <em>One Red Lipstick</em> Contact her at firstname.lastname@example.org <br> <br> She has recently launched Full Circle Publishing to help authors take their books from concept to completion. <a href="http://fullcirclepublishing.ca" rel="nofollow">http://fullcirclepublishing.ca </a>
When it comes to running a business, one of the most important skills is keeping in touch with your customer base. Sending out a regular e-zine/newsletter is an effective way to keep in touch with your customers, and is a useful tool to recruit new ones too. Follow these tips to effectively communicate with your clients.
08/27/2012 12:57 EDT
Our first trade show was a bit of a bust -- bottom line, we spent a lot of money and staff time on something that really did not generate much business, nor much awareness of our business. I've since participated in several trade shows, and here's some practical tips and questions to ask yourself before you embark on what can be an expensive -- and sometimes worthwhile -- venture.
08/13/2012 05:21 EDT
If you are about to embark on a new project or event, learn from my mistakes. Do your homework before you set sail, then you are less likely to get stuck in muddy waters, but be prepared for stormy weather. Murphy's Law is such that something will not go to plan.
07/23/2012 07:30 EDT
This summer I am de-cluttering our home so we can put it up for sale. As I sit on the floor, dividing stuff into keep, ditch and give away, I realize that I need to do the same with my business -- only the options are stop, start and continue. It is all-too-easy to get locked into doing things the same way, without really asking yourself why or whether that information is still relevant. Here's some of the questions I have been asking myself.
07/16/2012 12:14 EDT
When agreements are not formally in writing, it is all too easy for one party to manipulate the situation, claiming ignorance when you know full well that is not the case. But there is nothing you can do, except fume, or choose whether to continue the relationship and make a note to yourself not to repeat that mistake in the future.
07/12/2012 10:11 EDT
Once a week I write a couple of blogs and there are times, to be honest, when I struggle with finding something interesting to say. I suspect I am not alone, so here are some tips for when you are staring at the screen looking for inspiration.
07/02/2012 11:56 EDT
While I may brief the speakers on the audience, their backgrounds and occupations, I can't predict the personality style of all those involved, which in turn impacts how they learn best and that's why some people will love a presentation, and others hate it. So here are some tips on how to read your audience!
06/26/2012 02:15 EDT
Melissa was 22 when she was involved in a car accident in Savanah. She has spent the last eight years recovering, graduating from a wheelchair to crutches, to now walking on her own. Turning her tragedy into something positive has kept Melissa going, helping her to thrive, not just survive.
06/18/2012 02:14 EDT
Is it me, or do we have more princesses in the workplace? You know the type: women who think the world revolves around them. Lately I have come across this breed of young women who clearly have a high opinion of themselves and as a result come across as somewhat demanding -- that kind of attitude interferes at work.
05/28/2012 12:27 EDT
I often see articles that I know would be of interest to someone else that I've met, or come across a lead that will be helpful, so I pass it on. It is an easy way to stay connected and it makes you memorable as someone who is genuinely interested in helping others.
05/24/2012 02:44 EDT
Looking for new customers or clients? One way to showcase your business and expertise is to offer seminars or workshops. Now, public speaking can be a scary thought to many, so here are some tips to get you started.
05/17/2012 12:09 EDT
Are you a glass half-full or glass half-empty type of person? Is your inclination to give up at the first roadblock on your path? When we don't view failure as a disaster but as a learning tool, it does become easier to accept the lesson and grow professionally and personally. Keeping your sense of humour is key. Believe it or not, there may be a time when you look back and can laugh at your foibles.
05/07/2012 12:19 EDT
When someone I don't know uses the template and doesn't add any personal note that might peak my interest, then it is "ignore" or delete; whichever is quicker. But if someone reminds me of how we met, or references someone we both know, I'm more inclined to take the risk and accept.
05/01/2012 03:13 EDT
I don't know about you, but when I am faced with tough, life-changing decisions, I waffle to and fro, weighing up the pros
04/23/2012 02:21 EDT
I have received calls from a local publication saying they wanted to profile me as a rising star among women entrepreneurs. Flattered, I asked for more information. It was only $1,000 for this opportunity. I declined.
04/08/2012 04:33 EDT
"It's like throwing cooked spaghetti at the wall," explains my friend. "It doesn't always stick, but slowly winds its way to the floor." When you first start out in business there is that tendency to throw a lot of money into marketing, with the underlying feeling that at least you are doing something. Trouble is, often it is not money well-spent.
03/21/2012 02:01 EDT
So how do you find that first customer? I've often written about finding the perfect customer but at this stage in your business, the cynic in me says any warm body will do as long as they pay their bills. You will quickly learn who you like to work with and later you can afford to be more discerning.
03/15/2012 05:44 EDT
Our hair colour is like making a statement, and if we have been going through a tough time, it means we are feeling braver and more attractive. But it does raise the question as to why we have such an emotional attachment to our hair when we could also just buy new clothes to change our appearance.
02/27/2012 06:48 EST
Just like a vegetable garden, when you start a business you tend to offer a broad range of services and products because you are really not sure what will take off or what will prove most popular. But don't choose something you don't like to do, or in our case, like to eat, like the radishes. It's a waste of your time.
02/21/2012 09:48 EST
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