profile image

Awane Jones

I am the Directeur général/General Manager of Zone 3 (VR&AR)

I am the Directeur général/General Manager of Zone 3 (VR&AR) and the founder of the fist AR&VR company in Canada as well as the Montreal Chapter President of the VR/AR Association. I am also a bilingual keynote speaker and have presented at several international conferences including SXSW, C2, G20, Capital Innovation Défi MTL etc. My award-winning agencies have built immersive experiences for a number of high-profile global brands such as Universal Pictures & Twitter.

You can find out more about Awane and Augmented Reality & Virtual Reality at www.awanejones.com

Download my Free eBook on maximizing your ROI with Virtual Reality
https://shop.awanejones.com/products/ebook
Robots And Virtual

Robots And Virtual Reality

Robot Control through Virtual Reality: A Look at the Present, Potential and Future Applications Immersive media and entertainment
05/15/2017 04:08 EDT
Evolution Of Virtual Reality: A Near Future

Evolution Of Virtual Reality: A Near Future Projection

Virtual Reality technology has come a long way since its inception as simple, stereoscopic goggles in 1939. In the last few years, it has transformed into a variety of electrical devices and exploded onto the market as a surprisingly immersive media.
05/01/2017 02:58 EDT
Augmented Reality Is A Game Changer For

Augmented Reality Is A Game Changer For Self-Improvement

In the next years, omnipresent digital content and wearable devices could be game changers for the self-help industry. AR powered devices have the potential to help us break bad habits and adopt good ones in the same way our mothers taught us as children.
04/10/2017 03:21 EDT
The Future Of Marketing Is With

The Future Of Marketing Is With VR

In a VR experience, you are put into a virtual world as someone who physically consumes space. Depending on the content, you can go from an observer to an influencer, where consumption of the virtual space and the content is totally up to you. You can choose what to observe, and follow each movement in multiple angles at your own speed -- you shape your own experience and consume the space and time differently than any other viewer.
10/19/2016 07:41 EDT
V-Commerce: Virtual Reality Shopping Is Closer Than We

V-Commerce: Virtual Reality Shopping Is Closer Than We Think

As people continue to adopt VR in the mainstream, many of our daily activities will be done in VR, as well. One of those activities, retail shopping, could easily make the transition. Brick and mortar retailers have already embraced online and mobile outlets. It won't be long before we hit the next logical step: the VR outlet.
07/14/2016 12:59 EDT
AR And VR Are The New Tides Of Digital Pharma

AR And VR Are The New Tides Of Digital Pharma Wave

It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.
06/30/2016 01:38 EDT
How VR Can Help Executives Rehearse For Big

How VR Can Help Executives Rehearse For Big Moments

There is an overwhelming amount of evidence pointing at how dynamic mental imagery allows people to perform better. So then why aren't there enough studies focusing on using virtual reality as a performance booster for management executives who have to thrive under pressure? Well, there is now.
06/24/2016 01:52 EDT
Reconnecting With Arts Using Virtual And Augmented

Reconnecting With Arts Using Virtual And Augmented Reality

It is essential that arts organizations adapt to shifting demographics and a rapidly changing participatory culture. In effort to address this new need, virtual reality and augmented reality can show us new ways to explore the arts and help spark a new interest and motivation for arts-goers.
06/14/2016 06:15 EDT
Virtual Reality Can Help Donors See The Impact Of Charitable

Virtual Reality Can Help Donors See The Impact Of Charitable Giving

You see a pamphlet or a charity commercial about suffering kids in third world countries. Do you feel the kind of empathy that facilitates generosity, or do you feel the uncomfortable guilt that you try to avoid? At first, the shocking statistics and graphic photos worked -- the message was powerful and emotive. But after one too many pamphlets and commercials, the message is plain.
05/31/2016 04:15 EDT
4 Reasons Why Fashion Brands Are Adopting Virtual

4 Reasons Why Fashion Brands Are Adopting Virtual Reality

From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashion influencers and retail brands are adopting technology to increase their scope and profits. There is a potential revolution in the way fashion items are marketed and sold, and major players are already embracing virtual reality technology to take part.
05/24/2016 12:43 EDT