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Barbara Mintzes

Professeur à l'École de santé publique de l’Université de la Colombie-Britannique

Barbara Mintzes enseigne à la School of Population and Public Health de l’Université de la Colombie-Britannique et travaille au sein du groupe de recherche Therapeutics Initiative.
How Health Canada Failed to Uphold Its Own Pharmaceutical Ad

How Health Canada Failed to Uphold Its Own Pharmaceutical Ad Standards

Although advertising of prescription medicines to the public is generally banned in Canada on public health grounds, shifts in administrative policy have allowed two types of ads since late 2000: "reminder" ads that mention a brand name, but make no health claims; and "help-seeking" ads that mention a condition, but do not state a brand or company name. We have identified six main weaknesses in how Health Canada regulates this advertising.
01/26/2015 05:16 EST