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BeauCoo, A Body Positive Style For Women

BeauCoo is taking a stand against the belief that being a woman is about shape or size. We believe women are beautiful, no matter the definition, and that style is a matter of personal preference. That's why BeauCoo was designed: for women to have a safe place to share style inspiration -- both in store and online.

Use BeauCoo's mobile companion app to snap photos of great outfits, share comments and likes and earn rewards as you shop. Rather share your style at home? That works too. When you sign up, you'll be asked to provide your approximate body dimensions (confidentially, of course) so that we can help you discover other new styles and brands loved by women who are similar to you in shape and size. The BeauCoo community rocks -- we can't wait to see you there.

Discover new fashion tips and style advice at their blog or sign up for BeauCoo today @!
How to Make Your Wardrobe Geek Shutterstock

How to Make Your Wardrobe Geek Chic

Much to the joy of fanboys, trekkies and WoW players alike, women everywhere are embracing Geek Chic this year! For fashionistas looking to rock the look from head to toe, it's never been easier with popular stores such as H&M and Forever21 offering a wide selection of geek chic wear!
03/28/2013 12:33 EDT
The Shorts Suit: How to Rock it This

The Shorts Suit: How to Rock it This Spring

This Spring, it's all about the shorts suit! Here's the 411. Much like a normal business suit, blouse and blazer still apply but instead of your dress pants -- your bottoms are dress shorts! Short-shorts or knee length, you can be as modest or flirty as you want!
03/22/2013 05:32 EDT
Emerald Style, Just in Time For St. Patrick's Getty Images

Emerald Style, Just in Time For St. Patrick's Day

As spring styles and trends hit our stores and add a little warmth to the shopping experience in the cold that is winter, we're noticing one huge trend that seems to be everywhere. Green! And more specifically, emerald green! Not only a St. Patty's day staple item, this colour was everywhere at New York Fashion Week.
03/13/2013 12:02 EDT
Why I Kicked My Scale to the Alamy

Why I Kicked My Scale to the Curb

My scale and I have always had a love-hate relationship. The day I kicked my scale to the curb was a day I felt a huge weight lifted from my shoulders. Here's the thing about scales. They are sneaky and full of trickery. They can't always be trusted. Here are five signs you need to reconsider your relationship with your scale.
03/04/2013 04:59 EST
The Look of Love: 3 Valentine's Day

The Look of Love: 3 Valentine's Day Outfits

The last thing you should have to worry about today is how to look great tonight for your sweetheart! Here are three great last minute outfits you probably already have in your closet or could quickly find if you decide to make a pilgrimage to the mall!
02/14/2013 08:33 EST
Beat the Blues With These Winter Getty Images

Beat the Blues With These Winter Accessories

Regardless of your winter plans or how much you love snow, for some, the winter blues are inevitable! So how do you begin to beat them? By shopping of course! Cold climate or not, here are the top five accessories every fashionista should have on her this winter!
02/11/2013 12:09 EST
Staying Body Positive When PA

Staying Body Positive When Pregnant

Pregnancy is not easy. It can be exhausting, disgusting, boring and a pain-in-the-ass. But what it should not be is a phase in your life to feel down on how you look. YOU are beautiful no matter what. Whether my words mean anything or not, you are in the process of creating something phenomenal: another life.
02/08/2013 08:07 EST
Want to Be Stylish? Start By Being AP

Want to Be Stylish? Start By Being Confident

No matter how your life changes, your style will always be yours. So why would you ever wear something that didn't make you feel good? Style is what you make it. It's personal and it should reflect who you are. So if you're not feeling that pair of Uggs or just don't feel comfortable in skinny jeans -- don't wear them.
02/04/2013 11:56 EST
In Praise of Petite (and Powerful) Getty Images

In Praise of Petite (and Powerful) Women

Flip through any fashion magazine, or tune into any makeover show and you will hear advice on how to make yourself look taller. But the fashion world still isn't celebrating our petite sisters. From fashion week to the red carpet, there was a distinct lack of women under 5'4".
01/29/2013 05:44 EST
Taking Your Wardrobe From the Classroom to the Alisa Wolfson

Taking Your Wardrobe From the Classroom to the Boardroom

Maybe you haven't found a job yet or maybe you're just about to start a new job. Either way, one look at your closet and you realize it's trying to tell you something. You need to go from classroom to boardroom fast! Here are the five staple items needed to rock the boardroom or ace the interview!
01/22/2013 05:21 EST
Seven Ways To Be More Body Positive In Hp

Seven Ways To Be More Body Positive In 2013

There's a new hashtag in town this year -- it's #BoPo and it represents all things body positive! While staying in shape, eating a well-balanced diet and being healthy are important, they shouldn't define us. This year we challenge you to be more #BoPo in the ways that matter most.
01/08/2013 12:21 EST
Celebrity Style Without the Getty Images

Celebrity Style Without the Spending

The fashion and style of Hollywood's elite has long been coveted by those of us not in the 90210 zip code. We can offer our secret tips on how to dress like a celebrity, walk like a celebrity and accessorize like a celebrity without the million-dollar pay day.
12/27/2012 12:29 EST
Surviving the Zombie Apocalypse While Boxing Day AP

Surviving the Zombie Apocalypse While Boxing Day Shopping

If you aren't bracing yourself for the end of the world on December 21, you're scouting zombie-proof bunkers for the apocalypse, right? Well, whether you think you're prepared or not for the return of the dead, we've got news for you. If you can survive the mall on Boxing Day, we're pretty confident you could survive a zombie apocalypse. Here are five tips to surviving a zombie apocalypse Boxing Day at the mall.
12/20/2012 12:16 EST
Will We Ever See a Curvy Woman on Victoria's Secret's Getty

Will We Ever See a Curvy Woman on Victoria's Secret's Runway?

What holiday would be complete without the annual Victoria's Secret Fashion Show? I'll be honest, I caught a glimpse of the show. It pained me to think of the negative thoughts it provoked in its female viewership. Would we as women feel more empowered and positive about our own body image if the models varied in sizes? And I'm not referring to a size 0 to size 4.
12/14/2012 11:55 EST
How to Find the Perfect NYE Shutterstock

How to Find the Perfect NYE Dress

Champagne. Mistletoe. Confetti. Noise makers. Ladies, New Year's Eve will be here faster than the ball drops at Times Square. If you haven't found the perfect dress for wherever this NYE takes you -- don't despair! Here are a few NYE Dress styles we love this year!
12/12/2012 10:02 EST
The Perfect Outfit for Any Kind of Date Shutterstock

The Perfect Outfit for Any Kind of Date Night

There is nothing more exciting for a lady than getting dressed up for date night. Got a hot date? No need to call bestie. No need to scream "I have nothing to wear!" Here are three date scenarios that will never go out of style and the outfits that will make you look amazing every time.
12/06/2012 08:18 EST