We are seeing a new and powerful wave of craft brand growth in every corner of the square. We recently saw the first billion-dollar exit of a craft brand when Unilever bought Dollar Shave Club, and the lessons learned from that success are still rippling out across the retail waters. People, and big brands, have taken notice -- not just of Dollar Shave Club, but of the robust craft brands of its kind gaining ever more ground.
Founder and CEO of Hubba, and author of Amazon best seller “The Rise of the Craft Brand”.
Ben Zifkin is a successful repeat entrepreneur and best selling author of 'The Rise of the Craft Brand'. <br> <br> He has spent the last 15 years helping some of the world's largest organizations leverage technology to compete in business. Living and working in North America, Europe and Asia, he has become a trusted advisor to senior executives of Fortune 1000 companies. <br> <br> Ben has built three organizations with successful exits and raised significant venture funding. His companies have been recognized as Top 3 Best New Startups, Top 20 Most Innovative Companies, Fast 50-Companies to Watch and Hot 50 Fastest Growing Companies. <br> <br> His most recent business, Hubba, is the fastest growing B2B network connecting brands and retailers. Through this network, Hubba is building out the world's richest, most comprehensive data set of product information. Hubba is routinely recognized as one of the most powerful companies powering the next generation of commerce. Utilizing years of experience dealing with large organizations, Ben has focused his effort to shining a spotlight on amazing craft brands and their products. <br> <br> Heavily involved with the technology community, Ben sits on the Board of Directors of Ladies Learning Code, an organization focused on increasing the digital literacy of women, and The Upside Foundation, a charity that works with startups to donate 1% of their equity in support of local communities. In addition, Ben advises HackerYou and Toronto's MaRS Discovery District, and mentors at The Next 36 and Founder's Institute. <br> <br> A proud Canadian, Ben makes his home in Toronto with his wife and two children
We are in a period that is bridging the old world with the new world. Just as John Fowles wrote that the Renaissance was "the green at the end of civilization's harshest winters", brands too are now poised to flourish after decades of being locked in a construct that made it difficult to blossom.
10/05/2016 03:47 EDT
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