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Bernardo Cardoso

More than expensive clothes or conforming to one aesthetic. The Principles of Style will make you look better, smell better,and feel better.

Bernardo Cardoso (you can call him "Bernie") is a style and fragrance writer/blogger, hailing from Toronto, Canada.

In his younger years, an honest friend once told him he often looked like a mess. Not even a hot mess, just a mess. After the initial shock, he did something about it; he obsessively read about men’s style.
After much research, shopping around, and trial-and-error, he managed to cultivate his image into something presentable.

The Principles of Style has been created to help men (and some women) navigate through the confusing world of men’s style, to save these style-conscious individuals the effort and time it takes to get it right.

Bernie currently manages The Principles of Style, and is currently designing the website