Brian Kilgore has been a professional communicator -- newspaper and magazine photographer, newspaper reporter, magazine production manager, magazine editor, senior public relations executive two major corporations, and adman -- for four decades. He's a past president of the Canadian Public Relations Society Toronto. He established his own PR and corporate communications firm in 1986.
Imagine being the PR mouthpiece for those cowardly business executives who are so driven by greed and fear they take off
Do people quoted in newspapers review the stories before they run? Can advertisers legally lie? Are PR people the biggest liars of all? How much does it cost to get a story into The Globe and Mail or the Toronto Star? Who do you pay? Once you start reading, why does the headline have nothing to do with the story?
10/02/2013 05:37 EDT
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