Is reputation management the same as corporate social responsibility? Should our company send press releases for good news but close ranks when it's bad news? Myths about reputation management are rarely made as explicit as these questions, but misunderstandings such as these create a disconnect.
Senior Associate, TACTIX Government Relations and Public Affairs
Bruce Burrows is a Senior Associate and Advisor to Fortune 500 companies and associations with TACTIX Government Relations and Public Affairs Bruce Burrows draws on strong advocacy skills and more than 30 years of commercial and government relations experience in the transportation and infrastructure sectors to help clients meet their business objectives. After holding progressively senior positions at Canadian Pacific in Canada and Europe, Bruce served as a senior executive at the Railway Association of Canada for 13 years, included Acting President/CEO. Bruce's experience spans from research and policy development to strategic communications, advocacy, and association best practice. He has attained a distinguished list of achievements for the organizations he has represented including business development gains, tax improvements, federal government funding for major capital projects and branding improvement. Bruce demonstrates a unique ability to forge collaboration between the technical experts and the business managers in his association work. As a strategic marketer and communications advisor, he has an extensive background involving crisis management in the context of railroad derailments, community relations and operational changes affecting stakeholders. Bruce ’cut his teeth’ in media and stakeholder relations in the early 1990s by successfully managing the government relations support for Canadian Pacific’s sudden and unpopular decision to exit its railway from the Canadian provinces east of Quebec. Bruce is active in his community and serves on the board of The Vimy Foundation. He has also been a board director of the Canadian Society of Association Executives (Ottawa chapter), Transportation Association of Canada and member of the Canadian Chamber of Commerce's Transportation and International Affairs committees and the National Roundtable on the Environment and Economy’s Advisory Committee. He was as co-founder of the Ottawa “Learning Lunches” series for association senior executive development. A graduate of Upper Canada College and Queen's University with a business degree, Bruce is also an accredited member of the Institute of Logistics and Transport. In 2012 he was awarded the Queen’s Diamond Jubilee Medal for his work to raise awareness of the national importance of Canada’s victory at Vimy Ridge.
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