Carlos de Torres
Vice President, Advertising and Online, Microsoft Canada
Since arriving from Spain in 2013, Carlos has quickly embraced the challenges that cultural nuances bring to his new Canadian role as Vice President, Advertising and Online, Microsoft Canada. The passion Carlos feels for his job and team’s success has been with him from the start of his career and is infectious to those around him. Prior to Microsoft, Carlos dedicated eight years to Telefónica Movistar, one of the world’s leading integrated operators in the telecommunications space operating in 24 countries with a presence in Europe and Latin America. When he’s not dreaming up the next online experience, Carlos spends time with his wife and two young sons sailing, repairing classic cars, visiting his family back in Spain and skiing.
A recent study found that millennials are attracted to online resources to help them manage their money and answer their banking needs. Banks have been listening to what their younger consumers are after and changing how they can offer their services.
With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.
01/20/2015 12:47 EST
As the chill sets in the air for the foreseeable future, it's clear that it's that time of year again -- holiday shopping season. With holiday shopping in the rear view, many consumers are likely to have shifted their purchasing attention to finding deals for themselves.
12/23/2014 05:37 EST
When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.
10/24/2014 10:56 EDT
The key to smart and successful marketing is finding the right time and the right experiences to engage. In fact, today's smart technologies can do a lot to reduce information overload -- countering Orwellian fears some might have about machines that know so much about us.
09/09/2014 12:25 EDT
Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.
08/11/2014 12:35 EDT
In the world we are living in today, the modern man is complex and if we cannot make the effort to understand them then how will we ever start to get there? Is it just about selling product, or can advertising now be a tool for which we guide lifestyles? Can we show the modern man that he can share on social, that he can be a stay-at-home father and that he can evolve his role?
07/09/2014 12:25 EDT
Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.
04/17/2014 05:12 EDT
As our relationship with technology matures, we do expect more human connections online and we want our things to have some intuition. But are we building a world where HAL 9000 or Samantha the OS from Her will become our confidantes?
03/12/2014 12:47 EDT
For many businesses, Big Data may have been (and probably still is) the go-to agenda item in the board-room. Understanding, measuring and gaining business intelligence from our growing plethora of digitized customer data will remain top of mind for the foreseeable future. People are now aware that their personal data is worth something.
02/19/2014 05:10 EST
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