Book Publicity Made Simple
A publishing and media strategist based in the U.K., Cheryl Muir is a former Public Relations executive who spent five years winning media coverage for multi-national corporations before starting her business, which she's been running for a further three years. Cheryl and her clients have been featured in media outlets including the The Wall Street Journal, The Globe and Mail, BBC, Inc, Mind Body Green and The Huffington Post, as well as numerous podcasts, magazines, newspapers and radio stations in the U.K., the U.S. and Canada.
Seven years ago, I emigrated from England and headed for the Great White North with nothing but two suitcases, a dream in my heart and a fire in my belly. Tomorrow, I'll return to England exactly as I came. Oh, Canada - thank you for the beautiful experience.
Writing saved my life. Without it, I wouldn't be here. It's really that simple. While that may sound a little somber, stay
11/30/2016 12:55 EST
Don't judge someone's highlight reel until you've seen the blood, sweat and tears it took them to get there. Don't react to someone's success when you can choose to be inspired by their example. Because here's the truth behind the glossy photographs: We all have a story.
10/24/2016 11:25 EDT
We're not in medieval times. A time when only monks held the ability to read and write and monasteries housed the majority of the free world's books, handing the Church of England tremendous power over the everyman and everywoman living in poverty and voluntary ignorance. A period in history when you could only craft words skillfully -- or at all -- if you possessed status and wealth.
10/18/2016 10:00 EDT
As a romance author, I'm constantly bumping up against a rather awkward subject. An elephant in the room, if you will. What am I talking about? 50 Shades of Grey. Yes, it has been a number of years since its release. Yes, it's absolutely relevant to the conversation on sexuality. And I'll tell you why.
08/24/2016 10:47 EDT
I would never be so arrogant to say I have all the answers and of course the topic of "What makes someone a writer" is incredibly subjective, but in my experience, there are many signs informing you that you are indeed destined to to string words together during your time on this blue and green orb. Here are seven of them.
08/04/2016 08:05 EDT
As a British-born Canadian, I have an intercontinental double-whammy of humble pie. One advantage I have in this realm -- I'm a writer with a Public Relations background. Thankfully, these two opposing sides balance one another out and I'm confident expressing my skills and promoting my services through the written word, and I do so without feeling like a sleazebag. But it's not like that for everyone.
07/27/2016 10:51 EDT
Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?
07/20/2016 11:47 EDT
It's about choosing the right consultant or strategist that will give you such a ridiculous return on your investment that laying down the cash isn't even a question. That's what ROI is - you invest, and you get a return. It's that simple.
07/13/2016 03:40 EDT
Freedom is one of my top values and I truly appreciate having the power to choose my schedule and work location. That all being said, there are some quirks to this lifestyle and that's what I'm covering right here. If you're an online entrepreneur -- or if you work from home on the regular -- this will be right up your street.
07/07/2016 12:36 EDT
I should write that promotional email. I should post twice a day in Facebook groups. I should keep pushing through even though I want to have lunch in the sun and relax for 30 minutes. Sound familiar? There are so many "shoulds" when it comes to business. There's one main reason this is happening to you.
06/28/2016 05:48 EDT
It's happened an enormous amount recently and it grinds my gears. You may be asking, but isn't imitation the highest form of flattery? No, it's not. It's irritating as all hell.
06/21/2016 11:08 EDT
During a recent vacation, I vastly reduced the hours I worked on my business. My engagement started to drop, as did my leads and ultimately my revenue. It made me feel like crap, a feeling which lingered for a solid 48 hours before I got my sh*t together.
06/15/2016 10:32 EDT
I used to think that having a day job made me less of an entrepreneur. Now look back and realize I was simply an entrepreneur at an early stage of her journey. There are many of you who are currently experiencing this. So if you're reading these words from your office cubicle, I have some encouragement for you. There is a long list of business moguls who rolled up their sleeves and worked a 9-to-5 as they built their empire. Here are just three of them.
05/30/2016 01:04 EDT
It's tough to brand your business when you're constantly thinking about how you "have to" sound. What about if your brand was just <em>who you are</em>? What a radical concept. Making decisions on photography, logos and messaging becomes immensely easier when all you have to do is choose what best represents you as a human being.
05/25/2016 02:42 EDT
I find it damn easier to build my empire when I don't have to think about anyone but myself. Selfish? Maybe. Productive? You bet your last joint account dollar it is.
05/16/2016 11:48 EDT
Want to know a little secret? My novel focuses on sex, violence and money so it's near impossible for me to publish it without offending someone. So I thought, f*ck it. I'm going to write whatever the hell I want, and once it's out into the world, I let go of the outcome. Criticism, praise, or worse, crickets -- I'll take it all on the chin. As long as I know I've written what I wanted to, that in my mind equals literary success.
05/09/2016 06:21 EDT
I run my business with house rules and boundaries in place, and I made the error of bending many of those policies to accommodate one person. Unfortunately, it resulted in them assuming all of our rules and agreements held no ground.
05/04/2016 03:27 EDT
We've all heard the phrase, "Why buy the cow when you can get the milk for free." That's the premise here. Why would someone pay for your services when you are giving your best advice without charging for it? We need to strike a balance between showcasing the highlights of our services while also charging a set dollar figure for the real meat.
04/28/2016 12:50 EDT
Of course you're p*ssed -- people are taking advantage of you and not compensating you fairly (or at all). It's frustrating to put your heart and soul into your business only to have nothing to show for it financially.
04/27/2016 09:49 EDT
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