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Colleen Albiston

Chief Marketing Officer, Deloitte Canada

Colleen Albiston, Chief Marketing Officer, Deloitte Canada, is a veteran marketing expert with global experience leading dynamic and diverse teams within the professional services sector. She has also served on a number of boards across Canada including the YMCA of Greater Toronto where she was Chair, and led their strategic planning process.
Are You a Corporate Dreamworks

Are You a Corporate Gladiator?

Corporate gladiators are a unique breed who fight to get the things done that make their organizations move forward faster. Depending on the week, I've come to think of myself as one of these gladiators, and I've observed that we have a way of finding each other and joining our army of supporters together.
12/16/2014 01:18 EST
Why CASL Is Not the End for Digital pagadesign via Getty Images

Why CASL Is Not the End for Digital Marketers

Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.
11/05/2014 05:55 EST