If you've ever stared across the face of Alzheimer's then I don't need to tell you how ugly a disease it is. Ask Doug Gilmour. The Hockey Hall of Famer welled up with tears at our recent Scotiabank Pro-Am media shinny when he announced that this year's fundraising will hit closer to home having lost his father seven months ago at the age of 81.
Corinne Rusch-Drutz is the Director of Digital & Donor Communications at Baycrest Foundation where she is responsible for integrated digital and offline communications strategies to engage and elicit support from stakeholders including websites, social media, outbound marketing, branding and community relations. She holds a PhD in drama, women’s studies, public policy, and communications at University of Toronto, an MA in women’s studies from York University and a BFA in theatre from York University. Corinne is the former Director of Communications & Membership Development at YWCA Canada where she developed the YWCA Safety Siren app, a unique utility siren for iPhone, iPod Touch, Android or BlackBerry that can be activated when the user is in an unsafe situation and geo-locates over 300 Canadian health and wellness resources by proximity. The app is the winner of the Avon Global Communications Award for Speaking Out About Violence Against Women amongst others. Corinne sits on the board of directors for Act to End Violence Against Women.
Canadians give of ourselves in many ways.In short, about half of us spend time shaping our communities and enabling charities and non-profit organizations to deliver programs and services to the other half.
02/07/2013 05:13 EST
With so much health information on the web, our phones and even at the checkout counter, it's hard to know what to trust. That's why Carol Greenwood, a nutrition and cognitive scientist with the Rotman Research Institute at Baycrest Health Sciences has cooked up a strategy to help cut through the noise and allow people to maintain good brain health, especially as they age.
12/02/2012 12:55 EST
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