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Dave Borrelli

David Borrelli is GM of Commercial Sales for Salesforce Canada, the Customer Success Platform and world’s #1 CRM.

David Borrelli is GM of Commercial Sales for Salesforce Canada, the Customer Success Platform and world’s #1 CRM.

Borrelli has been with since 2007 and has served in various sales leadership roles across the Canadian organization.

Borrelli has a Bachelor of Business Administration from the Schulich School of Business and also studied business abroad at Bocconi University in Milan, Italy.
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How Small Business Can Give And Receive The Gift Of Time

Few know the value of time better than small business owners. For them, finding any advantage to make the most of their time is critical to achieving success. Luckily, technology can help squeeze maximum benefit out of the hours they do have. Here are a few ways small business can get more time back as they prepare to close out the calendar year.
11/01/2016 09:24 EDT
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Tech Disruptors With The Biggest Impact

In the hustle and bustle of our busy lives, we often become immune to how convenient and productive our lives have become thanks to innovation. What was once unthinkable even 10 years ago, like the way we binge watch entire series on Netflix, or using Waze to decide the best way to get to a meeting, is now commonplace and almost taken for granted.
10/12/2016 01:36 EDT
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Business Leaders Need To Get Comfortable With Being Uncomfortable

While most entrepreneurs may never make it their way onto a list of top disruptors, there are certain things that they can do to start thinking like these innovators. The first step is to adopt the following mantra: become comfortable with being uncomfortable. Every disruptive leader -- including those listed above -- certainly took risks that were uncomfortable at times.
08/10/2016 06:00 EDT

Customer Service Lessons Served Up From The World Of Tennis

Your customers want and expect your business to know them personally, to remember what interactions they have had with your company in the past, and anticipate their future needs. And if you can't accomplish all those things, it's game, set, match, I'm afraid.
07/20/2016 02:04 EDT
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Why You Need To Develop A Startup Mentality

Whether your company is startup size or an enterprise that has always done things one way and is resistant to change, there are some great benefits to adopting a startup mentality. Will you be bold enough to reap them?
07/18/2016 09:28 EDT

How To Show Your Customers Love Year Round

With the rise of social networks and mobile devices, consumers are in the driver's seat and expect to connect with retailers seamlessly across every channel. Whether it's meeting a new customer or welcoming back an existing one, there's never been a better time to commit to nurturing your relationship with each one, this Valentine's Day and beyond.
02/08/2016 05:33 EST
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Millennials Don't Heart Your Company's Basic Technology

Technology is not a nice-to-have for the millennial generation; it's a deal breaker. And considering that by 2030 75 per cent of the workforce will be millennials, it's something to take seriously. Millennials' technology expectations, coupled by their social media, mobile computing and app usage, are spreading into the workplace.
11/10/2015 02:36 EST

4 Ways to Provide Better Customer Service in the Digital Age

Canadians love to complain about bad customer service. Twenty years ago, that might have meant griping over the phone or telling the tale over dinner. Today, that sharing can spread far and wide in the moment it happens over a myriad of social channels -- with photos to add flair. Businesses are taking note, not simply so they can provide good service, but so they can give customers the right service.
09/13/2015 08:09 EDT
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What Small Businesses Can Learn From Elite Athletes

The business world has always been a lot like the world of sports. You work as a team. You face off against competitors. You can win and you can lose. While there is no finish line or final buzzer in business, entrepreneurs require the same single-minded focus and determination to reach their goals. On the eve of the 2015 Toronto Pan Am Games, here are five tips small businesses can learn from the world's best athletes:
07/02/2015 05:16 EDT