When customers consider making a purchase, they rarely start by speaking to a sales rep. Long before reaching that point, they go online, compare-and-contrast products and seek opinions on social media. Then they might consider picking up a phone or walking into a store.
David Borrelli is GM of Commercial Sales for Salesforce Canada, the Customer Success Platform and world’s #1 CRM. Borrelli has been with Salesforce.com since 2007 and has served in various sales leadership roles across the Canadian organization. Borrelli has a Bachelor of Business Administration from the Schulich School of Business and also studied business abroad at Bocconi University in Milan, Italy.
Any small business owner understands the importance of time. There's always too much to do, not enough hours in the day and
05/04/2017 05:55 EDT
Few know the value of time better than small business owners. For them, finding any advantage to make the most of their time is critical to achieving success. Luckily, technology can help squeeze maximum benefit out of the hours they do have. Here are a few ways small business can get more time back as they prepare to close out the calendar year.
11/01/2016 09:24 EDT
In the hustle and bustle of our busy lives, we often become immune to how convenient and productive our lives have become thanks to innovation. What was once unthinkable even 10 years ago, like the way we binge watch entire series on Netflix, or using Waze to decide the best way to get to a meeting, is now commonplace and almost taken for granted.
10/12/2016 01:36 EDT
While most entrepreneurs may never make it their way onto a list of top disruptors, there are certain things that they can do to start thinking like these innovators. The first step is to adopt the following mantra: become comfortable with being uncomfortable. Every disruptive leader -- including those listed above -- certainly took risks that were uncomfortable at times.
08/10/2016 06:00 EDT
Your customers want and expect your business to know them personally, to remember what interactions they have had with your company in the past, and anticipate their future needs. And if you can't accomplish all those things, it's game, set, match, I'm afraid.
07/20/2016 02:04 EDT
Whether your company is startup size or an enterprise that has always done things one way and is resistant to change, there are some great benefits to adopting a startup mentality. Will you be bold enough to reap them?
07/18/2016 09:28 EDT
Not only can a career in sales provide exposure to different industries and emerging markets, it can serve as a launchpad for an intriguing and fulfilling career path and can be a good fit for any personality type. In fact, a strong background in sales could lead straight to the C-suite.
06/15/2016 01:15 EDT
When thinking about a career in sales, it's not uncommon for young people to picture a used car salesman or a huckster selling home appliances door to door. But a career in sales is much different today than those clichés we're used to seeing on TV or in the movies.
04/22/2016 03:40 EDT
Research shows that 94 per cent of customers who have a low-effort or frictionless service experience will buy from that same company again. hose who have a poor customer service experience? Watch out. Nearly everybody (95 per cent) will talk about a bad customer service experience to an average of 21 people.
03/30/2016 01:06 EDT
With the rise of social networks and mobile devices, consumers are in the driver's seat and expect to connect with retailers seamlessly across every channel. Whether it's meeting a new customer or welcoming back an existing one, there's never been a better time to commit to nurturing your relationship with each one, this Valentine's Day and beyond.
02/08/2016 05:33 EST
While your business may not need to support a web-enabled temporary tattoo to measure UV levels, it's important to start paying attention to the IoT space now to prepare for the surge that's about to hit, especially given that IoT applications may have a potential economic impact of as much as $11.1 trillion per year by 2025.
02/02/2016 04:57 EST
With experts estimating it costs between four and 10 times more to acquire a new customer than it does to keep an existing one and the Canadian dollar taking a dive, you want to avoid churn at all costs by ensuring your customers are satisfied and will recommend your product or service to others.
01/15/2016 05:25 EST
The New Year is here, and it's a chance for Canadian business owners to make resolutions that bolster their businesses and increase productivity in the workplace. With 66 per cent of Canadians owning a smartphone, the easiest way to find efficiencies and optimize your business processes is through mobile apps..
01/07/2016 01:26 EST
Technology is not a nice-to-have for the millennial generation; it's a deal breaker. And considering that by 2030 75 per cent of the workforce will be millennials, it's something to take seriously. Millennials' technology expectations, coupled by their social media, mobile computing and app usage, are spreading into the workplace.
11/10/2015 02:36 EST
Canadians love to complain about bad customer service. Twenty years ago, that might have meant griping over the phone or telling the tale over dinner. Today, that sharing can spread far and wide in the moment it happens over a myriad of social channels -- with photos to add flair. Businesses are taking note, not simply so they can provide good service, but so they can give customers the right service.
09/13/2015 08:09 EDT
The business world has always been a lot like the world of sports. You work as a team. You face off against competitors. You can win and you can lose. While there is no finish line or final buzzer in business, entrepreneurs require the same single-minded focus and determination to reach their goals. On the eve of the 2015 Toronto Pan Am Games, here are five tips small businesses can learn from the world's best athletes:
07/02/2015 05:16 EDT
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