profile image

David Coletto

Data-driven strategist & CEO of Abacus Data. Professor at Carleton University

David Coletto is one of the founding partners and CEO of Abacus Data.

He manages the day to day operations and leads Abacus Data’s team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations, advocacy groups, and political leaders. Coletto has almost a decade of experience working in the marketing research industry and is an industry leader in online research methodologies, public affairs research, corporate and organizational reputation studies, and youth research.

An outspoken proponent of transparency in the polling industry, David is regularly called up by media and organizations to provide expert analyses of public opinion and research methodologies.

He has led research projects for organizations in many sectors including pharmaceutical, transportation, financial services, educational, natural resource, telecommunications, media, arts and cultural, tourism, and retail.

David also leads Abacus Data’s Canadian Millennial Research Practice, developed to help clients connect and engage with Canadian Millennials (those born between 1980 and 2000). Their online home,, is the most comprehensive site dedicated to Canadian Millennials on the web. He regularly speaks and runs workshops with clients on Millennials and the impact of generation change. Past clients have included the LCBO, the RCMP, the Calgary Police Service, Clintar (landscape management), the Credit Union Central of Canada, Hudson’s Bay, Ontario Ministry of Child and Youth Services, and the Ontario Municipal Tax and Revenue Association.

Earning a doctorate from the University of Calgary in 2010, David is an Adjunct Professor at the Arthur Kroeger College of Public Affairs at Carleton University where he teaches courses on polling and public opinion, political marketing, research methods, and designing public affairs strategies. He is also an instructor at the Clayton H. Riddell Graduate Program in Political Management at Carleton University.
In Defence Of My Craft: 2016 U.S. Election Polling Did Not

In Defence Of My Craft: 2016 U.S. Election Polling Did Not Fail

Late into Tuesday evening, Jake Tapper of CNN said that if Trump wins the election, "it's going to put the polling industry out of business." Well, Trump won the election, and not surprisingly, many have said my industry is in crisis. That's understandable. A Clinton victory seem like a sure thing. But was it?
11/14/2016 11:43 EST