Canadian charities have long relied on P2P campaigns to engage their most passionate supporters in attracting donations. But Canada's economic uncertainty and increased competition in the charitable space have dampened results for many of the country's largest and most established P2P programs.
David Hessekiel is the founder and president of Peer-to-Peer Fundraising Canada, an organization that brings together Canadian fundraisers to share best practices and information both online and through its annual conference. Peer-to-Peer Fundraising Canada and its sister organization, the U.S.-based Peer-to-Peer Professional Forum, are divisions of the Cause Marketing Forum.
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more