David Ropeik is an Instructor at Harvard and author of How Risky Is It, Really? Why Our Fears Don’t Always Match the Facts (http://www.dropeik.com/buy.html)
The actual danger E. coli poses to vegetable-eating Europeans is low. But then, we don't just use the scientific evidence to figure out what's dangerous -- risk perception is a mix of facts and feelings.
There was once a young couple committed to raising their daughter in gender-neutral ways. But in an instant, her "GIRL!" gene grew frustrated and declared that no careful control over her wardrobe, TV, or anything was going to change that.
05/31/2011 07:56 EDT
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