Founder Online Safety Group and Chango, tech enthusiast
Technology enthusiast, digital marketer and co-founder of 3 awesome daughters. <br> <br> Currently passionate about helping Parents keep their kids safe online with a new project called the Online Safety Group. <br> <br> http://OnlineSafetyGroup <br> http://how-to-protect-kids-online.com/ <br> <br> Prior, co-founded Chango, acquired by Rubicon Project ($RUBI), a technology company focused on changing the digital targeting landscape. <br> <br> It's fair to say that the blood flows in pixels.
The vast majority of teens say social media helps them be more connected to the feelings of their friends and their lives. It's also a way they get support when facing difficult times. On the other hand, "stirring up drama" is the way 70 per cent of teens report their peers behave on social media.
Instead of enjoying the carefree innocence of childhood, many kids these days are fixated on how they look, comparing themselves to celebrities, models, and other unrealistic ideals. As parents, it's our responsibility to help our kids navigate the tricky landscape of body image with their self esteem and perspective intact.
12/05/2016 07:19 EST
As technology advances, the cyber-driven world is taking over many aspects of life online. It is more important now than ever before to have a discussion about online safety for kids with your entire family. Making a family approach to such a topic will help everyone feel as if you are treating them equally.
10/13/2016 01:07 EDT
No parent wants to believe their innocent child could be exposed to pornography, but statistics tell us that this is naive. Recent studies show that by age 12, 70 per cent of boys and 50 per cent of girls have been exposed to pornography, with many children seeing pornography for the first time at even younger ages.
09/19/2016 05:54 EDT
In a busy world where families often find themselves using the TV as the third parent, it's thankfully not all bad news. According to a study from the University of Texas, "preschool children who watched a few hours a week of educational programming perform better on achievement tests over time than their peers who watch more general entertainment shows."
01/23/2014 08:27 EST
Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people.
10/22/2013 05:40 EDT
There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. Let's examine some of the possibilities of how Big Data may change society for the better.
05/06/2013 05:17 EDT
My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."
03/19/2013 05:21 EDT
Graph Search is a bold new Facebook search engine that allows users to search for things their friends and other Facebook users have shared. Integrating sponsored search results into Graph Search is a no-brainer for Facebook. After all, search ads are arguably the most lucrative part of the digital ecosystem.
01/18/2013 05:30 EST
Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing.
01/11/2013 12:05 EST
Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.
11/27/2012 05:32 EST
Custom 3-D Printing, which has become ultra-affordable in recent years, is largely seen as the domain of decorators looking to turn their favourite poems into art sculptures. But recently, this unique technology has been used in far more spectacular ways. Let's examine...
09/24/2012 07:29 EDT
If you're following the presidential election, you've probably heard about the advertising battle going on across the airwaves. The media tends to obsess over campaign commercials, with story after story on their accuracy and how much the campaigns are spending. But there's another major advertising battle going on between the Obama and Romney campaigns that gets far less media attention: the battle for digital supremacy.
09/14/2012 05:39 EDT
As we all continue to spend more time online, across multiple devices and screens, watching online video has become a mainstay for most of us. Yet the content we love to watch is often accompanied by time-consuming video ads. What if there was a way for us to choose whether we wanted to view these ads that still allowed advertisers and publishers to get paid?
06/14/2012 04:11 EDT
No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.
05/23/2012 07:56 EDT
Later this year Canadians will see a change happening with online advertising: the introduction of a small icon on the ad that tells consumers they are being targeted and gives them the ability to opt-out. I embrace the move because most consumers have a general lack of understanding about targeted ads. This will help clear things up.
05/16/2012 03:16 EDT
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