Businesses Can't Afford To Ignore 'Giving Back' In The 21st Century
Many brands that choose to shun any real efforts at executing corporate philanthropy are putting themselves on the path to extinction.
Enough Is Enough. It's Time Consumers Stood Up To Animal Testing
It's 2017, and where are we? Animal testing and cruelty cannot be defended on any rational, well-thought-out grounds (not that it ever could have been), but it's still routinely done even in supposedly advanced countries.
A Message To Young Women
You could almost smell the smoke racing up from the wreckage of the bridge she was burning -- hear the cracking, snapping
The Importance Of Brand Ambassadors In A Digital World
As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
Why Experiential Marketing Will Rule 2017
The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.
These Are The Reasons Why I Marched For My Fellow Women
When I heard about the Women's March happening on January 21, I instantly knew I would participate. So when Saturday made its appearance in Toronto -- complete with an ashy grey sky overhead -- I was there. Many of my friends asked me why I was going -- and what, exactly, we were protesting for.
Entrepreneurs Have A Duty To Social Consciousness
But because entrepreneurship is now under the intense spotlight of society's gaze, this puts a certain duty on entrepreneurs and business leaders in general. More than ever, today's entrepreneurs have a duty to exercise social consciousness. As arbiters of innovation, entrepreneurs -- true entrepreneurs, and not the star-struck wannabes who lack the true entrepreneurial spirit -- are in a prime position to shape the course of culture and society.
I Founded 3 Successful Companies Before I Turned 30
When I was younger, I didn't really think I'd end up being an entrepreneur and running my own companies. But seven years ago, I found something that keeps me up at night, gives me butterflies whenever I think about it and is something I'm willing sacrifice anything for.
Your Fave Makeup Could Be Harming The Environment
As a teenager, I felt all giddy whenever I got new makeup -- I couldn't wait to try the newest cosmetic brands and make my friends a tad envious. Of course, I didn't know it then, but every time I washed the makeup off my face, I was participating in a vast system of global environmental pollution.
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