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Emily Lyons

Emily Lyons is a Canadian, female entrepreneur determined to shake things up. Follow her on instagram @emilylyoness

Emily Lyons is a female entrepreneur. Emily created Canada's leading event staffing agency Femme Fatale Media, the first all natural eyelash adhesive True Glue Adhesive and luxury matchmaking boutique Lyons Elite. @emilylyoness
The Importance Of Brand Ambassadors In A Digital PeopleImages via Getty Images

The Importance Of Brand Ambassadors In A Digital World

As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
04/05/2017 03:32 EDT
Why Experiential Marketing Will Rule izusek via Getty Images

Why Experiential Marketing Will Rule 2017

The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.
03/21/2017 05:32 EDT
Entrepreneurs Have A Duty To Social Ezra Bailey via Getty Images

Entrepreneurs Have A Duty To Social Consciousness

But because entrepreneurship is now under the intense spotlight of society's gaze, this puts a certain duty on entrepreneurs and business leaders in general. More than ever, today's entrepreneurs have a duty to exercise social consciousness. As arbiters of innovation, entrepreneurs -- true entrepreneurs, and not the star-struck wannabes who lack the true entrepreneurial spirit -- are in a prime position to shape the course of culture and society.
11/22/2016 07:21 EST