Enbridge has a credibility problem. They're an oil pipeline company. They're out for themselves and people know that. That's probably why they've invested in a $5 million ad campaign assuring the audience that the company's oil pipeline and supertanker project is "more than a pipeline, it's a path to our future." This is the brainchild of PR company Hill and Knowlton, "the public relations company famous for the unsavoury nature of its clients." But they're not fooling anyone these days.