Growing up, I was a precarious, hourly paid shift worker. Many times in my early-to-mid 20s, I was faced with too much month at the end of the money. The gig economy model of work did not yet exist, and with rigid shift scheduling and strict employment processes, I had to rely on loans to make ends meet. Since then, my belief has not changed: This is not the way new entrants to the labour market should start their careers.
Erika is the co-founder and Chief Marketing Officer at Hyr.
Having experienced the struggles of hourly paid shift work first hand, as well as working in a corporate environment where access to labour was an increasingly pressing issue, Erika looked to solve the gap and co-founded Hyr in 2015.
Prior to jumping headfirst into startup life, Erika had an extensive career in the public and private sectors. She was a public affairs executive with experience representing multinational corporate brands including McDonald’s, GlaxoSmithKline, and Coca-Cola.
Erika also served multiple senior communication and issues management roles in government and on campaigns. In this capacity, she also acted as a political pundit for national TV, radio, and print.
Erika has an honors degree of political science from Western University, and a post graduate degree in Public Administration from the Business School at Humber College of Applied Arts and Technology. She remains active with Western University, serving on the Alumni Board of Directors as Chair of the Public Relations Committee.
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