It has been argued that 2014 is the year of content, but what about how your audience consumes your content? Bottom line: if you aren't optimized for cross-platform usage, you're missing out. Here are a few key takeaways about marketing to cross-platform audiences in 2014.
Writing about tech, marketing, startups and other fun stuff.
A rare blend of hippie chic, tech geek and entrepreneurial hustle, Hana writes about entrepreneurship, tech, startups, marketing and health. <br> <br> (Annoyingly) curious about everything. Unhealthy obsession with infographics. Official bio <a href="http://ca.linkedin.com/in/hanaabaza" rel="nofollow">here</a>. More content available on my <a href="http://hana.uberflip.com/h" rel="nofollow">Hub</a>. <br> <br> Follow <a href="http://twitter.com/hanaabaza" rel="nofollow">@HanaAbaza</a> for fun, facts, and other shenanigans.
Looking back can be a great way to gain insight into the direction we're currently headed. Despite all of the changes in the marketing landscape over the last decade, the past 12 months alone indicate we're in for another big year of changes in 2014.
12/04/2013 05:24 EST
In 2013 the Canada Cup lost $20,000. Major financial hits aren't limited to large events and festivals. Even the little guys take on an unreasonable amount of risk when organizing an event. High promotional and ticketing fees, and lump sum deposits for venues make it nearly impossible to try a new idea without taking on a huge financial risk.
11/04/2013 05:45 EST
Is content the future of marketing? Looks like it. But with all the hype surrounding branded content creation that is less self-serving and more useful, how are consumers feeling about brands that have chosen to go down this path?
10/24/2013 12:15 EDT
Weddings are funny things. They're riddled with etiquette dos and don'ts, complex social dynamics, and conflict between family members. One of the areas where there seems to be the most confusion is your wedding registry. To help you avoid some common wedding registry pitfalls and get what you really want from your registry, here are five things you need to consider before you start.
08/28/2012 05:12 EDT
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