Digital Strategist, Intelligence Analyst, Co-Author: EVOLVE: Marketing (as we know it) is Doomed!, CEO ArCompany
Hessie has over 13 years in technology, including start-ups, banking, and digital and social media advertising. Her experience with companies like Ogilvy, Rapp, Isobar Digital, Yahoo!, Absolut Vodka, Crystal Head, YUM brands, LCBO, 3M, Adidas, CIBC, Citi, UPS, Lexus, Esso, Jugnoo and Overlay.TV, has resulted in performance-driven programs encompassing disciplines in digital/social media; direct marketing, database management, sponsorship marketing, and loyalty/CRM.
Hessie continues to stay current and continues to challenge the notion of complacency. Change is inevitable. These days it is happening at a much more rapid pace. We need to keep up or be left in the dust.
You can also find Hessie at ArCompany, Hessiej.com, Whatsyourtech and Digital Journal. She is also part of a trio in a weekly pub cast, MarketingGeeks.ca.
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