Consider the opportunities you can create to forge stronger relationships with current clients and with others in your industry. Trade shows also give you the chance to get a good look at your competitors' offerings and collect useful intelligence to take home with you.
Isabella Wai is the director of convention exhibits for HealthAchieve, the Ontario Hospital Association’s annual conference and exhibition. HealthAchieve is the largest and most respected health care event of its kind in North America. For more information visit healthachieve.com, or @healthachieve
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